Scripts aren’t bad – they just don’t apply to every patient in every clinic in every situation. Any parrot can repeat a script, but being a real doctor requires you to know when to ditch the script and meet the patient where they are.
Marketing
Have mentors – but choose carefully
Like it or not – those around you will have a tremendous influence on you. Choose positive mentors who give you practical advice that will move you forward.
Be discerning with your referrals
Don’t send your patients to just anyone. Entrust your patient’s health to someone who has good analysis and good technique. Do some research if you need to – but don’t just ask for a random referral on facebook.
Don’t judge patients for past choices
Meet them where they are.
Never trust a bald barber
Practice what you preach. To be a healthcare provider you should be healthy.
Tactics vs. Principles
Be flexible about tactics, but steadfast on principles.
My issue with vendors
I got no beef with the products or services – it’s their message to us.
Stigma surrounding spinal screenings
Here are both sides of the argument.
Resource: “Patient Media”
Lots of good info at www.patientmedia.com
Internal vs. External Marketing
What are they and what’s the difference?